Issue 27 – How Innovators Win by Skipping Steps

In a world that glorifies hustle, Shane Snow makes a bold claim. Working harder isn’t the answer. Working smarter is.

Snow shows how high achievers don’t follow the traditional ladder. They find sideways entrances, skip steps strategically, and question the rules everyone else blindly follows.

These “smartcuts” aren’t hacks or shortcuts in the lazy sense. They’re intelligent, creative moves that get better results with less waste.

Whether you're growing a business, building a career, or just trying to stand out, the real edge often comes from questioning convention.

"Innovation distinguishes between a leader and a follower."

– Steve Jobs

What’s one assumption you’ve accepted as truth that might be worth challenging? What outdated rule are you still following that might be holding you back?