Issue 30 - How to Build Trust Faster

Covey’s core idea is that trust isn’t just a warm fuzzy feeling, it’s a measurable, actionable asset. Covey argues that when trust is high, everything moves faster and costs less. When trust is low, friction increases, speed drops, and relationships strain.

He introduces the “Trust Tax” and “Trust Dividend” as ways to think about the hidden costs or benefits in every interaction. Want to scale your impact? Build credibility, show consistency, and create transparency.

So, ask yourself: In your business relationships, are you earning trust, or just assuming it?

"Trust is the glue of life. It’s the most essential ingredient in effective communication." — Stephen Covey

What’s one thing you could do this week to make someone trust you faster, and more deeply?